About Us
A little care. A family. How it all started.
My Mag Essentials began with my own family—and a wish to make everyday care feel a little easier.
While using magnesium spray for one family member, I became curious about bringing topical magnesium into a nourishing lotion. With a baby of my own, I wanted to create something gentler—a skin-loving, magnesium-packed lotion that all of us could enjoy as part of our everyday care.
That curiosity led me to experiment with formulations, natural ingredients, botanical extracts and pure essential oils. In 2017, I founded My Mag Essentials.
From underneath our family home to yours
Our first batch sold out at a local market, and from there, My Mag Essentials went from “zero to hero” within its first year.
For years, production operated underneath our family home. As demand grew, we moved manufacturing to a dedicated and trusted facility in Wollongong, NSW. Our office remains near Noosa, Queensland, and our products continue to be made in small batches in Australia.
It’s been a journey of learning, growing and listening to the people who have welcomed our products into their lives.
Created with everyday life in mind
My aim was for each product to have a purpose and feel enjoyable to use. Premium Zechstein Magnesium Chloride became the foundation of the range, and it was important that any other ingredient added is 100% natural.
Each lotion developed its own personality, with different moments in mind: a fresh morning start, extra care during monthly moments, everyday face and body care, and an evening wind-down.
As the range grew, so did the ways people made it their own, which means a lot.
Small habits, shared with love
As a mother and business owner, I know that looking after yourself needs to fit into real life. It’s why simple, repeatable habits can make it so easy.
That idea became Magnesium Moments™: many opportunities for care throughout the day, for ourselves and the people we love.
Hearing that our products have become a much-loved part of someone’s home is still one of the most rewarding parts of this journey.
Thank you for being part of our story.
With love,
Ela Krafft
Founder, My Mag Essentials